Once installed and hooked up to services with push-fit technology, the units are adapted to give an internal width of 4.2m, and a finishing process is undertaken to the interiors which takes about three man-days per unit. The interior of one of the apart-hotel apartments looks like this (though you will see an optional layout with loose furniture; it is very flexible). The floor area is 450 sq ft. There’s a proper kitchen, so people have a proper home (the film Lost in Translation was right about the emptiness of staying in a city hotel for more than a weekend), and the end of the living room can be screened off to make a temporary second bedroom for when executives’ families come to visit.

You will also see a two room conventional room hotel layout which doesn’t have a kitchen. The production of this layout has been designed to use fabric and components no different from the apart-hotel, so selecting this option is merely a matter of you ticking a box. It has all been specified and priced already.